By understanding what jobs candidates are clicking and applying for, we customize search results to deliver more relevant jobs, increasing conversions and ROI for our advertisers.
When we receive a search request for a broad keyword like “sales”, we’re able to anticipate the desired industry or seniority, delivering those results to the job seeker and improving their user experience.
To deliver truly unique jobs, we employ network-wide candidate tracking. This ensures job seekers do not see jobs that they’ve intentionally bypassed or already applied to on other partner sites.
We work with direct employers to send traffic where the job application is hosted, so there are fewer steps between a job seeker becoming a prospective candidate.
We’ve found JobAdx to be a winner for job seeker experience and for site monetization. JobAdX rotates content in a way that ensures candidates are only seeing jobs they like and avoids resurfacing jobs they don’t like. We’ve found that this model inherently leads to increased job seeker engagement. Paired with the fact that we’ve seen strong CPCs from JobAdx, we’ve found that their solution adds a good stream of incremental on-site yield as compared to many alternative providers. We started by testing JobAdx on one site. Because results were so strong, we quickly rolled them out across our network and saw similar results elsewhere.
After seeing timely payouts that were 25% higher per click than their top vendor, Nerdy Hire doubled JobAdX’s dedicated first-page ad units to 10 after 5 months.
The goal of the JobAdx is to empower employers to advertise jobs more dynamically using the power of Real-Time Job Delivery. I’m completely enthralled by the technology and I truly believe every TA shop should be testing programmatic…